The HydraCare Story

Owner April Cooper discovered her love for Cosmetics & skincare at a young age. Her Cosmetology & Cosmetic formulating backgrounds have molded her into a powerhouse, creative entrepreneur with a sharp eye for detail! In 2021 she founded HydraCare Naturals, a luxury skin and hair care brand that focuses on clean ingredients, botanical beauty, and high-quality self-care for people of all ethnicities & all skin types. She is hands-on, from formulating products herself to designing stunning visuals and marketing materials. She's got a vision for her brand - fresh, modern, and deeply rooted in nature - and she doesnt settle for average! April is driven, attentive to aesthetics, and always looking for unique, fun ways to elevate her business.

What started as a personal mission of love and healing became HydraCare Naturals — a brand dedicated to creating clean, luxurious skin and hair care made with the purest botanicals and nourishing ingredients. When my father was diagnosed with cancer, my world changed overnight. During his chemotherapy treatments, his skin became extremely dry, fragile, and sensitive — a painful side effect that left him uncomfortable and searching for relief. The harsh ingredients in most lotions and creams weren’t helping. Driven by care and determination, I started creating gentle, nourishing formulations using plant-based ingredients— rich butters, botanical oils, and soothing extracts — designed to restore moisture and protect compromised skin.— what began as care for him grew into a mission to help others feel comforted and confident in their own skin. 🌿

Clean ingredients. Real results. Created with care.